Bubbles ‘n Shakes
How mentoring support helped to target marketing and improve visibility – attracting new customers, increasing footfall and creating a stronger foundation for growth
About the Business
Bubbles ‘n Shakes is a milkshake and dessert shop based in Street, run by Megan Sellars & Thomas Foley. The business specialises in delicious milkshakes, fresh hot desserts and Marshfield’s ice cream.
The Challenge
Before mentoring began, the business was struggling with footfall, which was affecting sales and confidence. The owners felt that they weren’t moving forward with their business, and the business lacked clarity around how to encourage new customers into the store.
The Mentoring Journey
Business Mentoring supported Megan and Thomas who had monthly meetings with Robert, their dedicated mentor. These allowed them to discuss how they would like to improve their business going forward. Robert shared his experiences as an ex-cafe owner and sympathised with them about what a tough time it is to be running a hospitality business. They worked through what is currently working well and what areas could be improved on.
In Their Own Words
‘‘Before mentoring from Robert, we felt as though we were stuck in a rut, not moving forward with the business just waiting for customers to find us. Now we are making a conscious effort to find our customers instead.
We are hoping to be able to make more profit from our higher footfall and give ourselves a better work life balance. We would eventually like to renovate a van or horsebox into a trailer to take our delicious treats on the move.’’
Outcomes
As a result of the mentoring, the business;
- Installed new exterior signage and advertising, attracting new customers
- Strengthened social media activity, helping to increase repeat business
- Improved confidence in business decision-making
- Built a clear strategy for growth, providing a strong platform for future development
- Looking Ahead
The business is hoping to be able to make more profit from the higher footfall and give themselves a better work life balance. They would eventually like to renovate a van or horsebox into a trailer to take their delicious treats on the move.
